The effect of culture in International Marketing Essay

The effect of culture in International Marketing - Essay Example It is known that culture has a profound influence on peoples’ lifestyles, their preferences & tastes; this is important knowledge for marketing managers as tastes greatly affect purchasing behavior and trends. In addition, the nation’s attitude toward culture would impact on consumers’ behaviour, consumers’ lifestyle and beliefs. Therefore the power of culture causes consumption lifestyle among society. Hofstede and Trompenaars indicated that there is a level of cultural influence to purchasing around most of the countries, and an understanding of consumption practices can be made if the key attributes cultural influences are well known. As mentioned above, internationalization is closely associated with the standards of products, and this is in turn associated with proper coordination and execution of functions in the firm’s quality departments. The internationalization process of organizations is demonstrated by universal exchange theories. Considerations for internationalization are divided into two categories i.e. macroeconomic and microeconomic theories. (Dierkes 1999). Microeconomic scholars like Levitt, Ohmae, Howl, and Vernon have studied and written a lot on what inspires many organizations to strive so that they can achieve international recognition in terms of product ranges and market presence. The answer to internationalization practice by many firms is found in macroeconomic theories. The theories are concerned with and consider mostly on what factors and considerations inform many firms’ decisions to go international. The international product life cycle (IPLC) theories from Raymond Vernon (1966) explain the distribution methodology of companies’ expansion across national boundaries. The theory shows that many product lines are in the first place produced and processed in certain nations with the target of being sold on the international market. It very well and

Factor effecting staff turnover in hsbc call centre(uk)and how it is Essay - 1

Factor effecting staff turnover in hsbc call centre(uk)and how it is effected & related with job satisfaction of employee - Essay Example To improve the competitive position, banks used cost-cutting weapons. They streamlined their processes, shifted back-office operations, boosted workforce productivity and tried to use as much as information technology as possible. Banks rate managing customer experience as the most important factor of success (Wisskirchen et al., 2006). Call centers are expected to give them this competitive edge. Call centers are the perfect embodiment of the ‘new’ service oriented economy (Moriset, 2004). Call centers use the latest technology and thus enable a day’s work to be done in an hour. These employees are often compared to the workers on the shop floor of a manufacturing unit. Call centers in any nation follow the same technique and have the same attributes. They usually have very flat management structures which provide very little scope for career advancement. Job satisfaction is call centers is very low which accounts for attrition and high turnover in the industry. There is a strong relationship between job satisfaction and staff turnover. If employees are satisfied and their needs are met, it can limit staff turnover. Job satisfaction has been defined as an attitudinal state which reflects all the affective feelings that a person has about the job, cite Biggs and Swailes (2006). This includes growth, pay, co-workers and supervisors that contribute towards satisfaction in varying degrees. The level of satisfaction differs across permanent workers and the agency workers. Many call centers appoint agency workers so that the parent employer does not have the responsibility of the staff. Permanent employees become de-motivated when their organization uses agency staff but agency workers are used to prevent layoffs and their commitment to organization is much lower than the permanent employees. Maslow’s Hierarchy of Needs suggests that the basic physiological needs have to be met first before a person can look ahead. Only when the basic needs are